Clean, but informed
The science, the behind-the-scenes and the right habits behind a lighter home. Sourced articles, no greenwashing.
95 % water: the absurdity of shipping nothing
A conventional household spray is almost entirely water. It is produced in a factory, bottled, hauled hundreds of kilometres, then sold back to you. A look at a logistical nonsense, and at what the tablet changes.
Read the article →VOCs: the invisible pollutants in the air of our homes
We open windows against the pollution outside. Yet the air we breathe at home is often more loaded than the air in the street, and cleaning products have a lot to do with it. A look at volatile organic compounds.
Read →The cleaning aisle, quiet champion of single-use plastic
Every bottle of cleaner lasts a few weeks, then goes in the bin. Across a whole country, the household products aisle generates a mountain of packaging. Where does it really end up?
Read →The hidden carbon footprint of your cleaning
Manufacturing, filling, packaging, transporting, then dealing with end of life: a cleaning product emits CO2 at every stage of its existence. A look at the life cycle of a bottle, and at the levers that lighten it.
Read →Getting the dose right: neither too much nor too little
We were taught to add 'a little more, just to be sure'. Yet overdosing does not clean better: it pollutes water, leaves surfaces dull and costs money. The tablet brings common sense back to dosing.
Read →Why our bottles are bio-based
A bottle built to last, one you keep and refill dozens of times, made from a material that comes from the plant rather than from oil. Here is the thinking behind our containers, and what we will not claim.
Read →Ecocert Ecodetergent: what the label really guarantees
A logo on a bottle is worth only what it demands. Behind Ecocert's Ecodetergent certification lies a precise set of requirements, verified by an independent third party. Here is what it actually imposes.
Read →IzzyBloom: scenting your home without polluting your air
Home fragrance has become a reflex. Yet air fresheners and candles often release more pollutants than they mask. Here is how IzzyBloom rethinks home fragrance, starting from essential oils.
Read →Made in France: behind the scenes at our soapworks
Behind every tablet there is a workshop, a pair of hands, a craft. We chose to produce in France, close to soapworks that inherit a long tradition. The story of a choice that was far from obvious.
Read →The Izzytab story: from an idea to the Indiegogo campaign
A simple hunch, a cupboard overflowing with bottles, and the urge to answer it differently. Looking back at how Izzytab was born, the choices that shaped it, and the campaign that lets it scale up.
Read →Our latest posts
We share the behind-the-scenes, the habits and the campaign day by day. Join the Izzytab community.